Shifting Sales Process from Manual to Digital:
Moduline Modernizes the Customer Journey from Design to Purchase with Salsita 3D Configurator
Business Case: Moduline Cabinets
INDUSTRY
Modular Aluminum Cabinet Manufacturing
CHALLENGE
Enhancing the cabinet configuration and sales process through digital transformation.
Challenges Faced
Complexity in product line and need for a solution catering to various user groups, including distinct features for sales and final users.
Requirement for a detailed room visualization and efficient cabinet placement in the configurator, with tools like drag and drop elements and dimension indicators.
Solutions and Benefits
Innovative 3D Configurator
Provided an advanced, flexible, and user-friendly tool for the sales team and customers, including onboarding help and distinct features for different user types.
Streamlined Sales Process
Integrated real-time pricing and custom bill of materials generation, improving efficiency and providing different features for sales staff and end-users.
Enhanced Visualization
Our new tool dramatically improves upon the old process by replacing manual, unappealing CAD drawings with stunning, high-quality visuals. This upgrade significantly enhances user engagement by offering a more attractive and realistic presentation.
“We had some specific questions and some specific demands and they were all implemented. It really felt like we got a product that was made for us specifically.”
Tristan - Marketing Manager, Moduline
Impact
Reduced complexities in sales interactions and improved the overall customer experience with intuitive onboarding and versatile configurator tools.
Gave Moduline Cabinets a competitive edge in the modular cabinet market by modernizing the customer journey from design to purchase.
Transformed the traditional sales process to a digital, interactive approach, significantly enhancing user engagement and providing distinct tools for different user needs.
Conclusion
Moduline's collaboration with Salsita on their 3D Configurator has revolutionized their sales approach, offering an enriched, efficient, and modernized customer experience in cabinet design and purchase. The configurator's distinct features for sales and final users, along with drag and drop elements and dimension indicators, have streamlined the configuration and sales process.
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